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Digital Marketing for Business
https://www.storeboard.com/blogs/business/digital-marketing-for-business-/802017  
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Digital marketing is a field consists of various areas and segments such as Social media, Content writing, Email marketing, SEO/SEM, Data Analysis and others. Digital Marketing needs to identify your interests and strengths in order to make a right decision to specialize into a particular area of the Marketing field. It is good to get a basic and general knowledge of all the areas, encompassing digital marketing is specialization in one or more fields.